blended scents co-developed with top fragrance houses. Hawaiian Sunshine and Tuscan Lavender & Jasmine Scentiva wipes
clean, deodorize and disinfect, killing 99% of bacteria and viruses.
“Clorox found that consumers are seeking more intense and
unique scent experiences,” says Rina Mussallam, research fellow,
Fragrance Innovation, The Clorox Company. “Clorox also recog-
nized that consumers often have to choose between cleaning ef-
ficacy and scent, but Clorox Scentiva products work effectively to
disinfect and clean, while providing a pleasant scent.”
According to data from the company, Clorox found that 73%
of consumers seek new experiences, while 52% are seeking new
products. “These products provide the trusted cleaning and dis-
infecting power of your favorite Clorox products with amazing
scents to improve the cleaning experience,” Mussallam says.
“Through consumer testing we found that consumers clean more
often with Scentiva because they enjoy the scent and consumers
are more likely to use it in different areas of the home.”
Other recent innovations from the cleaning products mak-
er tackle dust and other filth around the home. Clorox Scrub
Singles for kitchen and bathroom are strong, disposable scrub-
bing pads designed to conquer the toughest grime on kitchen
and bathroom surfaces, like grease or soap scum. Winners of the
2015 World of Wipes (WOW) Award, Scrub Singles pads feature
a four-layer construction including an abrasive scrubbing layer, a
middle layer to provide loft, a plastic film to act as a soap barrier
and a bottom absorbent wipe layer. The pad is dry to the touch
and activated with water.
Also launched that year were Clorox Triple Action Dust Wipes.
The dry wipe has an interlocking weave that grabs and traps onto
dust, hair and allergens. The triple action wipes work like a duster, broom and mop all in one, and are safe for use on furniture,
floors, blinds and electronics.
Meanwhile, WipeMeWorld, inventor of wet toilet tissue on a
roll, launched its paper-towel sized wet wipes on a roll earlier this
year. The Multi Surface Wipes Roll can be used anywhere in the
home, killing 99.9% of viruses and bacteria including Avian flu,
Rotavirus, E. coli and Staphylococcus aureus.
1 800 463-8929 texel.ca
We’ll do it.
Needlepunched substrates for:
• Wound care: finger and other bandages
• Hospital soaker bed pads
• Cosmetic pads: exfoliating and/or smooth
• Scrubby wipes
• Dedicated coated line
• Antibacterial agents
• Water activated soap
• Our substrates or yours
Medical, cosmetics and personal care.
Come meet us at World of Wipes 2017
Booth #29 WipeMe World, the company that invented wet toilet tissue on a roll, is rolling out
paper-towel sized wet wipes on a roll for household use.