Enka Hijyen is a relatively new player in the Turkish hygiene market. The company was established with the primary fo- cus on the manufacturing of disposable hygiene products.
Enka Hijyen’s first
factory is located in
Enka Hijyen is a
member of Imam
Kayalı Holding A.S.
The holding company is a privately and
family-owned business which has been
active in a diversified
range of businesses since 1928. Today, fourth-generation family
members are managing the businesses including construction,
automotive, automotive spare parts, trucks, trailers, insurance
and manufacturing activities in furniture, engine valves, synthetic
yarns, nonwovens (namely spunbond, SMS, ADL, ATB) and now
Enka Hijyen offers its own brands Paddlers, Cushy Baby and
Lulla Baby; however, a limited portion of its production capacity
is reserved for private label. Each diaper is specially designed to
give maximum protection and fit for babies, and features elastic
ears, high absorption and retention capacity, cream lotion and a
Nonwovens Industry recently sat down with board member Alican Yilankirkan about the new business and why the time is right
for a new diaper manufacturer in Turkey.
Nonwovens Industry (NWI): Please tell me a little bit
about Enka Hygiene.
Alican Yilankirkan (AY): Enka Hijyen is a member of Imam
Kayali Holding, which is a 100% privately owned family business
since 1928. Today, about 700 people work with the family on a di-
versified line of businesses.
Enka Hijyen is established with the primary focus on manufacturing hygienic articles. Since early 2016, the company produces baby diapers in three brands: Paddlers, Cushy Baby and
NWI: What role does a sister company producing
nonwovens have in this company? Will it help to have
nonwovens expertise and a partner in your operation?
AY: A baby diaper consists of several raw materials. All raw materials with two exceptions are widely available in Turkey. Enka Hijyen has an advantage of having the support of a sister company
within the same parent holding which is specialized in manufacturing different non-woven fabrics (
spunbond, SMS, ADL,
ATB) for the hygiene
NWI: How would
AY: Turkey is a very
competitive market for baby diapers.
However, there is still
room for penetration.
Hygienic article production in Turkey is
not only focused on
the local market, but
also on exports. Enka
There’s a New
Turkey’s Enka Hijyen looks to offer a combination of performance and budget to be competitive
in the baby care market.