2017 Converting and Contract Manufacturing Review
The expertise Rockline CMS continues to demonstrate, guides customers into new product solutions focused on continuous improvement in innovations with materials, manufacturing platforms and
technologies. CMS offers a fully diversified portfolio of converting
and packaging equipment in an environment that is designed to be a
world-class leader in quality, while intentionally practicing strategies
that minimize its global footprint.
Values: Rockline’s cultural values define them. They reinforce to all
of their stakeholders—customers, associates, suppliers and communities—just how much Rockline appreciates them. They allow Rockline
to build a value-based business and reputation within the industry at
large. Within the contract manufacturing sector, its values ensure that
Rockline maintains a global recognition as a premier supplier in the
industry, producing innovative solutions, ensuring mutually profitable
partnerships and providing customers with important and trusted
services that create lasting relationships.
The word“urgency” describes the sense with which Rockline seeks
to earn recognition by its customers as the unmatched leader in
contract manufacturing. This urgency involves five basic imperatives
— Renew (invest all earnings in continuous improvement); Respect
(treat others as we want to be treated); Integrity (do the right thing);
Teamwork (individual goals are secondary to team goals); and Excellence (best in class). Rockline fosters a culture of integrity, service and
personal growth. The company delivers excellence in its products, process and services.
Integrity: Rockline does not compromise integrity for financial
gain. Its partnerships are managed with the utmost respect while
striving for manufacturing flexibility and to provide the best net
value to its customers.
Every Rockline associate is asked,“Do what you think is right – every day.”These simple words can make for tough choices, but Rockline
says it will never stop trying to do the right thing. For example, the
company has a reputation in the wipes industry of uncompromising
integrity with respect to maintaining strict confidentiality to protect
and preserve intellectual property for the ongoing business security
of its customers.
Continuous Improvement: Rockline embraces continuous improvement through product innovation, capital reinvestment and
through dedicated passionate leadership and cross functional teams.
Its values are applied to all stakeholder relationships—from customers, associates, and suppliers on out to the communities at large whose
needs it meets with uncompromising effort. It works every day to confirm just how much Rockline values each and every one of them.
Rockline understands this is the only way to build and sustain the
reputation it seeks within the industry. In the words of its CEO Randy
Rudolph, “We won’t make a product we wouldn’t buy for ourselves.
We aim for the sweet spot. Rockline is big enough to give our custom-
ers the resources and vision of a global company, yet we are small
enough to value each and every customer.”›
Innovation: At Rockline, its core strength is the quality and innova-
tion of its product. The focus of its contract manufacturing group is
to deliver excellence in customer service by supporting its customers
with custom manufacturing and cutting-edge product and packaging
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